Sponsoring Golf Instruction Products

Dizzy Heights works with a unique line-up of some of the best coaches in the world. We help major brands reach golfers by producing branded and customised products and services as part of an integrated online and offline marketing campaign.

Here's a small video clip showing you a preview of our video lessons specially designed for PCs, mobile phones and iPod Videos. This is an example of a marketing campaign for Mizuno.

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Distribution to golfers at the Open Championship
Cover mount on Golf International magazine to 25,000 golfers
Creation of a POS hanging wallet attached to a putter at the point of sale to drive trial and purchase in-store
A link from each printed Pocketshots to downloadable lessons on Mizuno's website
Facility to allow users to pass on content to friends, family and playing partners

Please remember we can tailor much of the content to match your product range or planned communications campaigns. Why not take 10 minutes to give me a call on +44 208 977 4465, + 44 7770 544975 or email us to chat through some initial concepts?

This campaign included the production of over 35,000 fully customised Pocketshots putting lessons. The objectives of the campaign were to raise awareness of the Mizuno Bettinardi Putter range and to drive interest, trial and purchase in store. This was achieved by:

Benefits:

Opportunity to create a strong brand association with one or more famous coaches
High quality content that really will help your customers' game
Content can be tailored to strongly illustrate the benefits of your brand, product or service
Content can be segmented to reach a certain target audience; e.g. Seniors, Ladies
Numerous cost-effective ways to reach your target audience. Examples include; direct mail, events, tournaments, competitions, exhibitions, magazine cover mounts, point of sale displays, websites and micro-sites, email marketing, viral email and mobile marketing and embedding clips in 3rd party websites
Create one message or a series of messages as the golfer progresses through the lesson

Range of products/services:

Branded printed Pocketshots™ lessons
Branded Pocketshots Video™ lessons
Bluetooth marketing systems to send free video lessons to mobile phones
Bespoke video lessons and seminars
Distribution of material across a network of 3rd party golf websites
Marketing and distribution across magazines, in-store, direct mail
Corporate Golf Events and Company Golf Day Organisation

For a live example of our work, please see the complete putting lesson with PGA Master Professional Denis Pugh created for Mizuno.

http://www.golf.mizunoeurope.com/videos/index.php?article=2007_07_10_putting